Surface vs iPad

Parody of Apple’s iPad Mini Ad

Whose side are you on? When Apple announced the iPad Mini in late 2012, they “changed everything” yet again, adding a new competitor to the ongoing tablet war.

We decided to stir that melting pot by creating a commercial parody which juxtaposed the iPad against the tougher, more versatile Microsoft Surface. Having launched the video mere days after the announcement, it garnered over 2 million views in less than a week and was featured across the web, by publications such as Gizmodo and Huffington Post.

CREDITS
Concept: Forest Gibson
Editor: Steven Hudson
Visual Effects: Steven Hudson
Director of Photography: David Zimmermann
Sound Design: David Zimmermann